2019 Finalists

These companies have showed us their thinking and made it through as finalists in the 2019 TVNZ-NZ Marketing Awards.

July 11, 2019 | news

NZ Marketing magazine/StopPress and the Marketing Association invited marketers from all industries to share the strategy, out-of-the-box thinking and results of their marketing initiatives for the TVNZ-NZ Marketing Awards and, with the first round of judging complete, these are the unique marketing initiatives that make up the 2019 finalists.

The 2019 TVNZ-NZ Marketing Awards will be held on Thursday 12 September 2019 at Cordis, Auckland. Tickets are now available for the usual sell-out awards evening here so make sure you get yours quick.


CompanyMarketing Initiative 
All Blacks ToursPlay Advantage
Auckland AirportHow People Spinning Got Auckland Airport Winning
Auckland TransportGO Metro
Biosecurity New Zealand (Ministry for Primary Industries)Declare or Dispose – Protecting our Beautiful Country
BLIS TechnologiesThroatGuard PRO: Re-calibrating a Failing Brand
Bowel Cancer NZBowel Cancer Never Too Young Campaign
Challenge FuelA Local Challenge – Transforming the Challenge Brand by Going Hyper-local
DB BreweriesFrom Zero to Hero
DB BreweriesReviving a Legend - Tui's Stepchange Into RTDs
Engineering New ZealandWonder Project
Fisher & Paykel HealthcareSleepStyle Three x Finalist
Flight Centre New ZealandThe Little Christmas Nudge - Flight Centre
Health Promotion Agency / Te Hiringa Hauora2018 FAST (Stroke) Campaign
J H Whittaker & SonsBest is Always Better
J H Whittaker & SonsWill Yours be Pink or Will Yours be Blue?
KiwibankKiwibank Created a Movement
LionSpeight's The Dance
MercuryDriving Loyalty Through Brand Experience
Meridian EnergyMeridian: Declaring War On Norway
Mitre 10 (New Zealand)Mitre 10 Airpoints Redemption Programme
New Zealand Olympic CommitteeEarn The Fern - New Zealand Olympic Committee
Northern ArenaBabies Under 6 Months Sector Service
NZ AIDS FoundationEnding HIV in Aotearoa by 2025
PAK'nSAVEHow Optimisation of PAK’nSAVE’s Retail Model Won Christmas Share
SkinnyGet the Skinny!
Subaru of New ZealandSubaru Forester
The Edge - MediaWorksWhere is The Edge Safe House
The Fred Hollows Foundation NZGift of Sight
The Movember FoundationMen, You're Not Talking. So Try Ticking.
The Tomorrow Project – Cheers! / Uber New ZealandHi! This is a Message From Your Sober Self. :)
Tower InsuranceTower Undo
Toyota New ZealandThe Drive Happy Project
Toyota New ZealandToyota Careers - Testers, Tinkerers, Technicians
Trade MeA New Zealand First: Live From Trade Me's News Desk
Trade MeTrade Me Property - Come Fly With Trade Me
Trade Me Jobs

Trade Me Jobs - Something We Prepared Earlier

TSBTSB - The Bank that Backs New Zealanders
Uber Eats

How Uber Eats Ambushed a Shark With a Fish


CompanyMarketing Initiative
All Blacks ToursPlay Advantage

ASB and Seven Sharp Make Partnership Gold

Auckland TransportGO Metro
Bank of New ZealandBNZ Convert It
Biosecurity New Zealand (Ministry for Primary Industries)Declare or Dispose – Protecting our Beautiful Country
CaltexIt's a Local Thing
CountdownCountdown Tackles Period Poverty
DB Breweries"I'm drinking it for you" - DB Export GOLD Extra Low Carb Launch
DB BreweriesDB Breweries and Colenso BBDO
DB BreweriesMonteith's Brewing Co
DB BreweriesReviving a Legend - Tui's Stepchange Into RTDs
Electric KiwiElectric Kiwi – New Zealand’s Fastest Growing Power Company
Engineering New ZealandWonder Project Two x Finalist
Flight Centre New ZealandThe Little Christmas Nudge - Flight Centre Two x Finalist
FMGFMG - An Advice-Led Approach
Goodman Fielder NZMolenberg - Proudly Fuelling the Black Ferns
helloworld TravelProject Phoenix
Independent Liquor (NZ)From Suits and Boots to Hard Hats and High-Vis Three x Finalist
J H Whittaker & SonsAn Ice Surprise From Us That's a Nice Surprise for Plunket Too!
J H Whittaker & SonsCaramel Wars
J H Whittaker & SonsCreamier, Smoother & More Velvety
J H Whittaker & SonsCrossing LIVE to Whittaker's
J H Whittaker & SonsGood Honest Chocolate Since 1896
J H Whittaker & SonsJ H Whittaker & Sons and MBM
J H Whittaker & SonsWhittaker's Have Got Gifting All Assorted
KiwibankKiwibank and I Am HOPE
KiwibankKiwibank New Zealander of the Year
Kraft Heinz Wattie's and Tip Top New ZealandWattie's Tomato Sauce - It's a Kiwi Thing
LionLion and DDB New Zealand

Speight's The Dance Two x Finalist

Lotto New ZealandKeno
McDonald's New ZealandMcDonald's Big Mac - A Timeless Story
MercuryDriving Loyalty through Brand Experience
MercuryEnergy Made Wonderful
MercuryEnergy Working Wonders
MercurySwitch Stop
Noel LeemingNoel Leeming BYOD
PAK'nSAVEPAK'nSAVE and FCB New Zealand - The Story Behind New Zealand’s Most Consistent Brand
Perpetual GuardianThe Four Day Week Initiative
PlaceMakersTogether We're Building New Zealand
Safe Kids in Daily Supervision and Nestlé New ZealandsKids FoodStorm & NHAK Collaboration
SkinnyGet the Skinny!
The Movember FoundationMen, You're Not Talking. So Try Ticking. Two x Finalist
Tonkin + TaylorTonkin + Taylor Internal Communications: Re-engineered
Toyota New ZealandThe Drive Happy Project
Trade MePing by Trade Me - The Easy, Fast and Safest Way to Pay on Trade Me
Trade MeTrade Me - Rapid Promo Insight Through Experimentation
Trade MeTrade Me Christmas Kindness
Trade MeTrade Me Wishlist
Trade Me JobsTrade Me Jobs - Right Here, Right Now
TrustpowerTrustpower and Gunroom - Making it Easy
TrustpowerUsing the Ultimate Source of Insight to Improve Marketing Communications Effectiveness
Uber EatsHow Uber Eats Ambushed a Shark With a Fish
Uber Eats and McDonald's New ZealandHow Uber Eats and McDonald's Ambushed a Shark With a Fish
WellingtonNZ, Wrestler and Mixt StudioWellTown - Take a Trip to Virtual Wellington


NomineeNominee Company
Andrew CooperElectric Kiwi
Bridgit SissonsEngineering New Zealand
Craig BaldieLion
Emily ThornAuckland Council
Georgia McGillivrayThe Social Club
Gerard SethTonkin + Taylor
Grace ScownStuff
Jack MacIntyreEngineering New Zealand
Jo MitchellMcDonald's New Zealand
Kate HowardGeotechnics
Sean O'DonnellDB Breweries
Stacey WoutersMediaWorks Radio

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