2017 Winners

These brands and their marketing initiatives were crowned winners at the 2017 TVNZ-NZ Marketing Awards.

September 14, 2017 | news

  • Subscribe to NZ Marketing here to see indepth stories on all the winning entries. 


Supreme Award sponsored by TVNZ

Mercury, Mercury – Energy Made Wonderful

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Joan Withers

Marketer of the Year sponsored by Energi

Dougal Swift, The New Zealand Automobile Association

Rookie Marketer of the Year sponsored by News Works NZ

Caitlin Attenburrow, J H Whittaker & Sons

Sector Awards


VTNZ, VTNZ Are 'On The Road Again’


Loyalty New Zealand, Fly Buys Crew

Consumer Products & Services

Mercury, Mercury - Energy Made Wonderful

Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld

Lion, Steinlager Tokyo Dry

Financial & Banking

Kiwibank, Mind Over Money With Kiwibank


Amplifon - Bay Audiology, Bay Audiology - Emotional Hearing Test

Media/Publishing sponsored by Nielsen

Fairfax Media, Wasp Wipeout

Not-for-Profit sponsored by Mailshop

Building and Construction Industry Training Organisation (BCITO), Not Your Average Shed Campaign

Public Sector

Auckland Transport, My Phone Stops In The Car


Foodstuffs NZ, New World's Epic Easter Hunt

Technology sponsored by Adshel

Spark, Spark Xtra Mail Campaign

Travel/Leisure sponsored by GrownUps

helloworld, helloworld


2degrees Mobile, 2degrees Data Hunt

Excellence Awards

Best Brand Extension/Innovation sponsored by Phantom Billstickers

Lion, Steinlager Tokyo Dry

Best Brand Transformation sponsored by TRA

Amplifon - Bay Audiology, Bay Audiology - Emotional Hearing Test

Best Corporate Social Responsibility Strategy sponsored by Webstar

Karma Cola, The Karma Cola Foundation

Best Emerging Business/New Brand

Escea, Stoke Fireplace Studio

Best Employee Engagement/Development 

Loyalty New Zealand, Fly Buys Crew

Best Marketing Communications Strategy

Mercury, Mercury - Energy Made Wonderful

Best Marketing on a Shoestring Budget 

Auckland Transport, Spread the Jam

Best Partnership sponsored by Alignr

Lion, Steinlager Tokyo Dry

Best Use of Customer Insight/Datasponsored by MBM

Sovereign Insurance, Healthy By Sovereign

Best Use of Sponsorship

New Zealand Olympic Committee and ANZ, NZ Olympic Team App

Long-Term Marketing Excellence

J H Whittaker & Sons, New Zealand's Most Loved and Trusted Brand - Whittaker's

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