2017 Winners

These brands and their marketing initiatives were crowned winners at the 2017 TVNZ-NZ Marketing Awards.

September 14, 2017 | news

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Supreme Award sponsored by TVNZ

Mercury, Mercury – Energy Made Wonderful

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Joan Withers

Marketer of the Year sponsored by Energi

Dougal Swift, The New Zealand Automobile Association

Rookie Marketer of the Year sponsored by News Works NZ

Caitlin Attenburrow, J H Whittaker & Sons

Sector Awards


VTNZ, VTNZ Are 'On The Road Again’


Loyalty New Zealand, Fly Buys Crew

Consumer Products & Services

Mercury, Mercury - Energy Made Wonderful

Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld

Lion, Steinlager Tokyo Dry

Financial & Banking

Kiwibank, Mind Over Money With Kiwibank


Amplifon - Bay Audiology, Bay Audiology - Emotional Hearing Test

Media/Publishing sponsored by Nielsen

Fairfax Media, Wasp Wipeout

Not-for-Profit sponsored by Mailshop

Building and Construction Industry Training Organisation (BCITO), Not Your Average Shed Campaign

Public Sector

Auckland Transport, My Phone Stops In The Car


Foodstuffs NZ, New World's Epic Easter Hunt

Technology sponsored by Adshel

Spark, Spark Xtra Mail Campaign

Travel/Leisure sponsored by GrownUps

helloworld, helloworld


2degrees Mobile, 2degrees Data Hunt

Excellence Awards

Best Brand Extension/Innovation sponsored by Phantom Billstickers

Lion, Steinlager Tokyo Dry

Best Brand Transformation sponsored by TRA

Amplifon - Bay Audiology, Bay Audiology - Emotional Hearing Test

Best Corporate Social Responsibility Strategy sponsored by Webstar

Karma Cola, The Karma Cola Foundation

Best Emerging Business/New Brand

Escea, Stoke Fireplace Studio

Best Employee Engagement/Development 

Loyalty New Zealand, Fly Buys Crew

Best Marketing Communications Strategy

Mercury, Mercury - Energy Made Wonderful

Best Marketing on a Shoestring Budget 

Auckland Transport, Spread the Jam

Best Partnership sponsored by Alignr

Lion, Steinlager Tokyo Dry

Best Use of Customer Insight/Datasponsored by MBM

Sovereign Insurance, Healthy By Sovereign

Best Use of Sponsorship

New Zealand Olympic Committee and ANZ, NZ Olympic Team App

Long-Term Marketing Excellence

J H Whittaker & Sons, New Zealand's Most Loved and Trusted Brand - Whittaker's

The 2017 TVNZ-NZ Marketing Awards is proudly supported by the following sponsors:

Premier sponsor:

TVNZ’s all about sharing the moments that matter to New Zealanders. Each day we reach more than 2 million viewers – in lunchrooms, lounge rooms, bedrooms and on whatever device they carry around. Whether we're breaking news, following adventures, sharing stories, or simply putting smiles on faces, we’re all about doing it better, smarter and on more screens.

TVNZ is honoured to partner with the TVNZ-NZ Marketing Awards to celebrate the industry’s brightest lights. The Awards give us an opportunity to acknowledge the hard work and outstanding achievements of a thriving industry.

Principal sponsors:

As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Formed in 1997, Adshel is wholly owned and operated by HT&E.  We’re now one of the most recognised names in street furniture and a key player in the out-of-home media market, reaching 82% of New Zealanders.  Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital street furniture network and industry-leading consumer research programs. Expanding our portfolio into data and geo-targeting solutions, we’re always searching for the next big thing in out-of-home, ensuring we offer advertisers new and robust ways to reach, engage and impact their audience. We’re New Zealand’s only national street furniture provider and we’ve got the scale, flexibility, creativity and innovation to drive results.

Energi is a specialist shopper marketing agency. They truly understand shopping, and they know how to generate demand for their clients through a mix of shopper behaviour insights, and creative ideas that attract attention, and build a competitive advantage throughout the path to purchase.

News Works logo

News Works promotes New Zealand’s leading mobile, web and print news media brands. With more people reading news media than ever before, we're passionate about promoting leading edge advertising and journalism. We advocate for great news media brands throughout New Zealand like Stuff, NZ Herald, The Dominion Post, The Press, and Otago Daily Times among many others. Our team offers a broad scope of free services to agencies and marketers including a media booking service for print campaigns, in-depth research, marketing and education. News Works is a commercial entity of the Newspaper Publishers' Association (NPA).

Category sponsors:

Alignr logo

ALIGNR helps Marketing clients and Agency partners get closer. ALIGNR is a flexible, cost-effective survey tool, developed to enable high-performing Marketing relationships. It takes as little as two minutes to complete, and delivers just-in-time, frequent, actionable, specific feedback. The result? More aligned, agile, efficient and effective partnerships.

Brand World Logo

BrandWorld is a world leader in visual content marketing through its platforms Family Health Diary and Discover etc. plus its many bespoke offerings, including Made-to-Match and Food in a Minute. We specialise in telling stories that resonate with consumers; creating cost effective, non-traditional advertising solutions that can be repurposed and used effectively from the large screen to mobile and everything in between. Our work has won countless marketing awards and has often boosted product sales beyond even the most optimistic client’s expectations.

GrownUps is New Zealand’s largest online lifestyle magazine, social club & brain training hub for the active 50+ audience. Started in 2006, GrownUps regularly has over 120,000 monthly unique visitors and is approaching 100,000 members. With over 7000 items and unique articles available across Travel, Health, Leisure, Family, Money, Entertainment, Recipes etc, visitors also find new friends, enter discussions, enter competitions, receive great offers and also play a myriad of games & puzzles – all free.


Mailshop provide a solution to all your print, mail and marketing communication needs. With a team of talented specialists who have worked across a wide range of industry categories, we deliver exceptional brand and communication solutions that exceed client’s expectations. From offset to digital printing through to large format posters, POS material and direct marketing campaigns, we take care of your project from concept to completion. Our business model includes faster and better decisions, project management and cost control. We also offer storage and fulfilment services so you really are covered. There is no greater joy than seeing a happy client and we have plenty! Most of our clients have been with us for years. We want you to be one of them.


MBM is New Zealand’s leading independent, locally-owned media agency. Our mission is to bring success to our clients through the power of media and technology. We work across all media types and offer strategy, planning, campaign management, digital & social strategy, analytics consulting and content creation. MBM has 50 staff in offices in Auckland and Wellington and was named CAANZ Media Agency of the Year in 2014 and 2015.

Nielsen logo

With a presence in 100+ countries, Nielsen's mission is to provide clients with the most complete understanding of what consumers watch and buy. The consumer's world is changing at an unprecedented speed where media and commerce are colliding. We are focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. Nielsen is uniquely positioned to drive performance management solutions for our clients around the globe.

Phantom Billstickers

Phantom Billstickers is one of NZ's largest and most respected street level media companies. With an excess of 32,000 placement opportunities nationwide, Phantom have been taking the message to the streets since 1982. New exclusive advancements include weatherproof poster technology, floodlit sites, spectacular poster installs & targeted placement within our bespoke coloured frames. With industry leading campaign planning and automated fulfilment Phantom is a world leader in outdoor media.  

TRA is an insight agency. We know people, and we use our understanding of human behaviour to identify opportunities for business growth. Based in Auckland’s Britomart, we use a robust framework of tools to solve problems and develop tailored solutions for New Zealand’s leading organisations. Our mission is to put customers at the heart of every business and inform decision making through qualitative and quantitative research, strategic planning, trends analysis, and data analytics. But the distinguishing feature of our work is our knowledge of human behaviour.

With a product range that includes high-volume, high-quality magazines, catalogues, flyers and promotions, direct mail and large format, Webstar’s focus on innovation means we’ve got the flexibility and expertise to cater completely to our clients’ needs. In addition to printing, we offer print management services, mailing solutions, inserting, flow wrapping and variable data application. Our service is complete - no matter what the job is, we can print it, bind it, and send it directly to customers. Our state-of-the-art production facility in Auckland works closely with our plant in Masterton to deliver quality products to millions of New Zealand homes and businesses each week. Our high print standards ensure your product will look amazing and generate the response you desire.

The TVNZ NZ Marketing Awards is run as a partnership between the Marketing Association and NZ Marketing Magazine and, published by Tangible Media.

The Marketing Association is the industry body for marketing, supported by our Principal Business Partners; New Zealand Post, Fairfax Media and Ubiquity.

We are a membership organisation. Our role is to extend the knowledge and skills of individuals who are practising marketing, and the organisations and brands they serve. With an established member base of over 6,500 business and marketing professionals and a history of over 40 years (pre 2005 as the DMA), we’re the only industry body in New Zealand dedicated to the whole scope of 'marketing'.

Our role is to facilitate and promote best-practice, responsible marketing and champion self- regulation over government legislation so that businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs.

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The magazine is published three times a year, and industry news is published online daily, delivering marketers and their agency partners information and inspiration in an easy-to-read, contemporary style.

The in-depth examinations of the latest trends, issues, ideas and achievements aim to lift the standard of marketing in New Zealand. 

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